Wednesday, March 7

Andrej Pejic for ADEEN


In addition to being the face of Jean Paul Gaultier's new fragrance campaign, Andrej Pejic stars in up-and-coming NYC accessories label ADEEN's latest campaign. Do you love it? There is certainly no shortage a drama surrounding this campaign but emerging designer label, ADEEN deserves some credit for casting Pejic for a couple reasons. Primarily, this brand knows how to market its products; so, don't hate them for it! Second, it is promoting unconventional beauty and supporting the evolution of the modeling industry to include more diversity than just the conventional 1990's supermodel look. Check out ADEEN here. Any brand that uses Pejic is obviously in the know! Maybe they will use Lea T next...