Facebook is set to debut its new Want button that will enable members to create wish lists of products on e-commerce sites, such as Moda Operandi & Net-a-Porter, we hope. However, we may not be seeing the "Want" button anytime soon. CVG-SAB LLC, which owns Wantbutton.com and other similar sites, filed suit against Mark Zuckerberg's company for trademark infringement.
Apparently, Wantbutton.com, which was created and trademarked in 2010, allows users to create a wish list of products they want online and display it on their Facebook pages. CVG-SAB filed its lawsuit in Michigan Eastern District Court on Friday. As of late, Facebook Want buttons have been on a variety of sites for pre-debut testing. CVG-SAB LLC's complaint cited Facebook's placement of the Want button on Neiman Marcus's e-commerce site (see below). This is our take on what FB's Want button looks like and this Giambattista Valli Spring 2013 look is what I would "want" right away on Moda Operandi!
CVG-SAB LLC attached this image in its complaint against Facebook, stating that consumers have been confused about the source of the Want button, for which CVG has a registered trademark.