In an effort to raise awareness about design piracy this week, we have been featuring some examples of Nasty Gal's direct copies of emerging designer pieces. We initially gave Nasty Gal the benefit of the doubt, knowing that retailers do not always intentionally seek out copies, but after continually finding a multitude of copies on Nasty Gal's site, we decided that coincidence is not the case here. We asked Nasty Gal founder, Sophia Amoruso, to remove the blatant copies that Nasty Gal passes off as its own. The company's business model of copying is especially problematic as it consistently and deliberately targets the designs of young, and essentially vulnerable, design brands that are still establishing themselves in the industry. Unlike Chanel, which acted extremely ethically when we requested that the French design house remove a copy from its collection last year, Amoruso's response to our requests: "You're a bully. Go away." Since Amoruso refuses to respect the creations of others, please consider shopping the real thing or shop on a site that is not completely ignorant to the unethical and harmful nature of design piracy. [If you need a reminder on how design piracy affects young brands, read Lazaro Hernandez's (of Proenza Schouler) testimony here]. See the Nasty Gal highlights from this week below ...
Proenza Schouler is a young brand whose founders consistently fight against design piracy making this Nasty Gal's most ironic knock-off.
It's no secret Cushnie et Ochs is a TFL favorite and we were dismayed to see this rising new brand's styles copied by Nasty Gal - AGAIN. Although there is very little difference between the two company's designs, you can be assured there is a massive difference in quality.
Karen Walker is THE go-to designer for fabulous sunnies; a fact not lost on Nasty Gal. The site has decided to use Karen Walker's popularity to their advantage, by selling exact copies of the designer's most famous designs.
You'd think a company with a recent investment of $40 million could hire some designers with a unique vision. We are sure that is what the designers of Contrarian are thinking when an EXACT copy of their Bib dress was featured on Nasty Gal's site.
Remember, You Can't Fake Fashion. Be real, buy real.