We were admittedly too busy questioning Givenchy's PR team for the Kimye front row spectacle - I mean the Givenchy Fall 2013 runway show - to address the rest of its front row and the implications of such. I won't speak badly about fashion week first-timer Frank Ocean because after reading his post-fashion month interviews, he has an infinitely higher IQ and greater fluency of the English language than fashion's newest poster boy, A$AP Rocky. I will, however, say that nothing says high fashion like Sky Ferreira. Sure she modeled that not-so-stellar Saint Laurent Pre-Fall collection, but she also just did a Forever 21 campaign. And that's what you have sitting in your front row Givenchy? Also in attendance: Nicole Richie? I guess she's relevant because of that Fashion Star tv show. Singer Ciara is reportedly a muse of creative director Riccardo Tisci's. So, that explains her presence. There were a few editors/stylists front row: Anna dello Russo and Carine Roitfeld (even though she was most likely there because she's part of Tisci's gang/family), etc. And of course, Jessica Chastain and Amanda Seyfreid because everyone loves a Hollywood starlet.
With such mainstream media stars in attendance, social media sites and the Internet, in general, was buzzing about the Givenchy show. Interestingly, though, there was seemingly far more attention paid to Kim, Kanye, Chastain and the like than the vast majority of looks that went down the runway. So, is bringing in the stars (who, many times are paid and even more times not quite in line with the brand that's showing) really worth the hype? Or does it just turn the front row into a distracting circus that results in shallow media attention? I don't know the answer to that in this specific case because Givenchy seems to be in a delicate place: teetering between a wonderful couture house (because Tisci really has a gift for couture) and a glorified street wear brand. Please, please chime in and share your thoughts!
I hear you on this point. I've been feeling this way for quite a while now. Why is Givenchy doing PR and marketing in this manner? It's high fashion, but playing it pretty low brow to me in a sense. When hip hop artists adopt a trend it is usually gimmicky or tacky so it's never really a good thing. To me when Kanye shows up to a fashion show it's almost the death of the brand. His media attention far surpasses his music these days and I'd be depressed if Tisci followed his footsteps. I see that the group is injecting money to revive this brand in the recent years, but the efforts are such a lost cause I feel. Having Ciara as a muse is another depressing point to me as well. Why can't it be Jessica Chastain? I'd say kill all ties to hip hop and being so trendy and make some remarkable design to shut the doubters out there. I'm a fan of Tisci, but lately the house isn't really makes me smile.
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